Form Maker is a prime example of people we love to work with: passionate, with a purpose and a real creative engine. We managed to give a clear direction to their marketing strategy, embedding it in an accessible, clear and crisp website, housing just the right amount of information. Then, we supplemented this with our photography, stylism, and art direction - revealing stunning and meaningful imagery for the business’ pieces.
Kira Pan founded Form Maker with a clear idea in mind: making sustainability attractive through clever design. “It is a creative design studio that produces furniture and homeware with renewable cardboard materials, ecologically friendly packaging and a positive state of mind“, explains the young entrepreneur, who arrived in Shanghai in 2013.
Even though sustainability is being pushed by businesses in China, more is apparently being said than done: “Customers have yet to understand the importance of the choice they make, and the idea behind Form Maker is to use design as a language to convince people of alternative sustainable solutions when it comes to making that choice.”
Kira and her team design homeware without using MDF and polyurethane, traditionally used for furniture making, which do a lot of damage to the environment. “I like to think about what we can create to bring our eco-friendly idea into every aspect of people’s home and workspace. Functionality is just as important as the look. I want all our cardboard pieces to not only be creative and fun, but also useful and would last the distance.”
The company aims at selling its creations to both the international and local market, requiring different marketing strategies. “Visual presentation has been our focus in order to establish identity and attract international and local customers […]. Photography plays a key role. We like to create interesting lifestyle driven images that evoke curiosity. For Shanghai based customers, we also have the opportunity to offer them to experience the tactile and striking texture in person, so there is an emphasis on offline interaction via workshops and events.”
According to Kira, China is now feeling the effects of being the world’s leader in manufacturing for decades: “Sustainability needs to be not just a slogan but a way of life for corporations and individuals.”